We've all been there. We're right in the middle of buying something online when the phone rings. Or the dog needs to be let out. Or dinner's ready....
Whatever the reason, over 75% of people will abandon their shopping cart. But they don't have to be gone for good.
Remarketing lets us show new ads only to the people who have already visited your store, or to bid more for them in our shopping and search campaigns. They're a warm audience and they already know you.
Studies have shown that remarketing can increase conversion rates by up to 400% so why wouldn't you give it a try?
Segmenting Your Audience
When it comes to remarketing ads it matters whether someone visited your site yesterday or a month ago. We don't show the same ads and bid the same amount for everyone. We build campaigns so we can treat them differently depending on how likely they are to come back and buy.
Annoyance Free Zone
The worst type of remarketing campaign ends up annoying people by being 'in their face' 24/7. We hate that, so we don't do it. Sensible, considerate remarketing is what works so those are the kind of campaigns we build.
Make your product feed work twice as hard by showing dynamic remarketing ads that include products that you know are of interest to people who visited your store. It's a gentle nudge to remind them to pop back and finish their order and it really works!
Ultimate Google Ads Checklist for eCommerce