When most people think of Google Ads they think of the text ads at the top and bottom of the search results. These can vary in size from a couple of simple lines to comprehensive ads with extra links, text and features.
It's true, many people avoid clicking on these ads by default, so you might ask yourself why you should bother with them?
The answer's easy.
Hundreds of thousands of businesses worldwide use these text ads to drive highly targeted visitors to their site, where they turn into new customers.
Good search campaigns can bring you many more pounds in revenue than you spend on the ads.
Organising keywords into the right campaigns and ad groups is vital if your AdWords is going to be successful. We take painstaking care when researching, choosing and grouping keywords to make sure your ads are highly relevant to the searches being performed. Highly structured campaigns mean we can make sure you're ads are laser focused for the best results.
There are some things machines do better than humans and that's especially true when it comes to some aspects of account management. We utilise the very latest in machine learning and data processing to give the best possible insights for improving the performance of your campaigns. But there's always a human in control to apply good old fashioned common sense and insight that takes results to the next level.