Category Archives for "Google Ads"

Google Merchant Center

What is Google Merchant Center (GMC)?Google Merchant Center sits between your store and Google Ads and holds all the data for the products you want to advertise on Google Shopping.How Does It Work?In the image below we see your store on one side, Google Ads on the other, with Google Merchant Center sitting in the […]

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Google Ads Automated Rules

Today I want to talk about automated rules inside Google ads and why you would want to use them and how they can help you manage your account. And then I’m going to briefly show you where to go to set your rules up.Automated rules: what are they and why would you need to use […]

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