Case Studies

Case Study #1

When we first started working with the UK's leading Graffiti Spray Paint retailer in February 2017 they were spending around £1000/month on Google Ads. They were only running text ads, and most of their traffic and conversions were coming from searches for their own brand. This meant they were getting very little exposure to new customers and anyone making product-based searches.

Our first job was to set up Google Shopping campaigns, and to build out search campaigns that focused on product searches rather than just the company’s own brand name.  Brand keywords were put into their own campaign so we could filter out these highly profitable terms to see how the campaigns were really performing for product-based searches.

Within a few short months of starting the new campaigns the revenue had increased by 83% with only a 47% increase in ad cost. 

Revenue has continued to increase consistently month over month and is currently up by over 290%.

Summary

Before

  • Majority of spend going on brand terms
  • No shopping campaigns
  • No consistent revenue growth
  • ROI less than 200%
  • Only 23% impression share

After

  • Increased exposure for product based searches
  • Multiple shopping campaigns
  • Month on month growth since March 2017
  • Consistent ROI for non-brand searches of over 600%
  • Impression share up to 42%

Conclusion:

The company continues to go from strength to strength with consistent growth month on month which is fuelled by an effective PPC strategy.  We look forward to this trend to continuing into 2020 and beyond.

Case Study #2

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Summary

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Before

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  • Bibendum ispum dolor elit
  • Sapines ad labore duius nunc
  • Auctor ipsum dolor sagittis
  • Lorem ispum prior nunc labore
  • Bibendum ispum dolor elit

After

  • Lorem ispum dolor nam sagittis  
  • Bibendum ispum dolor elitis
  • Sapines ad labore duius nunc
  • Auctor ipsum dolor sagittis
  • Lorem ispum prior nunc labore
  • Bibendum ispum dolor elit

Conclusion:

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