Expanded Text Ads – What You Need To Know

The new text ad format has been around for a while now, but it’s surprising how many advertisers aren’t using them yet. If you’re not familiar with them here’s a quick overview of how they compare: Standard Text Ads Expanded Text Ads Headline (25 characters) Display URL (35 characters) Description Line 1 (35 characters) Description […]

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Welcome To The All New Merchant Centre

OK, so it’s not ‘all new’, but rather it’s had a face lift and some new functionality.  This all happened last week. If you’re running Google Shopping ads you’ll be familiar with Google Merchant Centre from when you got things set up and imported your first feeds.  Many retailers don’t need to visit Merchant Centre […]

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Tablet Bid Adjustments Are Here!

People access your website in so many ways: on their desktop PC, smartphone or tablet.  Even with a mobile friendly website, however, you can get wildly differing results for your ads on these various devices. For most people mobile and tablets don’t do as well, usually giving higher Cost Per Acquisition (CPA) figures.  Until now, […]

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How To Get Your Business On Google Maps

If you’re a business that serves local customers then the value of being in the ‘snack pack’ on Google’s search results is huge.    The snack pack, as illustrated below, shows the top 3 local listing for the search you entered, in this case ‘Plumber Cardiff’.  This shows up below the paid ads but above the […]

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