Google Shopping Ads Tips – Product Titles

One of the most effective things you can do to get better results from your Shopping Campaigns is to optimise your product titles.

You need to think of the product titles on your website as being different to the titles in your product feed.  The titles you have in your feed need to be more keyword rich and contain much more information than those on your site.  

To do this you'll need to use some kind of feed management platform like Data Feed Watch or Go Datafeed.  These let you change the titles you submit to Google without having to update anything on  your website.

Here are some templates you can use to craft the perfect product title depending on what you're selling (courtesy of GoDataFeed):

Apparel:

  • Brand + Product Type + Gender + Keyword 1 + Keyword 2 +Colour + Size
  • Gender + Keyword 1 + Keyword 2 + Brand + Colour + Product Type
  • Gender + Brand + Material + Product Type + Size + Colour

Athletic and outdoors:

  • Type of Sport/Activity + Sports Team/Brand + Age Group + Product Type
  • Brand + Sport + Product Type + Colour
  • Brand + Gender + Colour + Size

Jewellery:

  • Brand + Weight+ Shape + Style + Occasion + Metal
  • Style + Metal Type + Shape + Product Type + Size (i.e., Length, Width, Weight) + Gender + Product Type
  • Age Group + Metal Type + Gem Type + Shape + Product Type + Size (i.e., Length, Width, Weight)

Home and garden:

  • Brand + Product Type + Colour + Room Type
  • Brand + Usage + Material + Usage + Product Type
  • Style + How it’s made + Product Type + Colour + Size + Brand + Product Type

Generic:

  • Brand + Product Type + Colour + Material
  • Brand + Size (length, width, height) + Product Type + Colour
  • Material + Product Type + Colour + Brand
  • Style + Colour + Product Type + Brand
  • Product Type + Size + Colour + Keyword + Brand

Even if you don't have access to a feed management platform, at least look at the titles on your website and try and incorporate as many keywords as you can while keeping the titles manageable.  

About the Author Sara Jones

I'm the founder and owner of One Eyed Cat Online Marketing and I love helping small businesses grow using Google Ads. I've been using Google Ads since 2004 and Google Shopping since it was a free service called Froogle! I'd love to hear from you if you need any help with your Google Ads, or get in touch with any questions and I'll do my best to answer :)

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