The Ultimate Google Ads Checklist for eCommerce
Google Ads is a very effective way to generate more orders for your online store. There are many different campaign types you can run, some more effective than others. And when run properly the ROI can be amazing! But Google Ads is also a minefield for the uninitiated. There are so many default settings who's only job is to waste YOUR hard earned money. Then there's the optimisation... the constant monitoring and adjusting to make sure you're actually making money on your ad spend. This comprehensive 44-point checklist will walk you through every part of your account from the campaign settings to the day-to-day teaks in every hidden corner of the account so you can see exactly what's working and what's not.
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Multiple, highly structured and laser targeted keyword-based search campaigns. Our focus is on getting you in front of the most relevant searches and to stop wasting your money on the rubbish ones!
While Bing might not bring in the volume of orders that Google does, depending on your products there's still value to be had from putting your products in front of their searchers. Every additional order received is growing your business.
We don't just build you one shopping campaign. Our unique, highly structured approach can give you up to 9 campaigns to target top, middle and bottom of funnel searches more effectively.
Remarketing lets you show ads to anyone who visited your site, regardless of how they got there. Keep your name & brand top of mind by showing ads to them when they visit any of over 2 million Google Display Network sites.
While on the surface the same thing, Bing is a very different beast compared with AdWords, with a very different audience. We take the same successful strategies from AdWords and adapt them for success with Bing.
Dynamic Remarketing takes remarketing to the next level. Don't just show a generic ad - why not show them the very products they were looking at on your site? And why not target them with product ads on Facebook too?