Welcome To The All New Merchant Centre

OK, so it’s not ‘all new’, but rather it’s had a face lift and some new functionality.  This all happened last week. If you’re running Google Shopping ads you’ll be familiar with Google Merchant Centre from when you got things set up and imported your first feeds.  Many retailers don’t need to visit Merchant Centre […]

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How To Use Custom Labels In Google Shopping

If you’re running shopping campaigns and you’re not using custom labels you’re missing a big trick. What Are Custom Labels? When you upload your feed to Google you have the option of defining multiple ‘custom label’ attributes.  These are fields you can add to your feed to record any data you like relating to your […]

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