If you’re a business that serves local customers then the value of being in the ‘snack pack’ on Google’s search results is huge. The snack pack, as illustrated below, shows the top 3 local listing for the search you entered, in this case ‘Plumber Cardiff’. This shows up below the paid ads but above the #1 organic listing and as a result the click through rates are excellent.
But a question I get asked a lot is ‘How do I get my business on Google Maps?’. This blog post will give you step by step instructions to do just that.
It’s not uncommon, however, for companies to have multiple listings on the map simply because they forgot they added it or can’t find their original listing. The first step, then, is to check whether you’re already on Google maps.
You can do this by searching on Google maps directly (maps.google.com) or by going to Google My Business https://www.google.com/business/ and clicking the ‘Get on Google’ as shown below:
You will then be presented with the following screen:
It’s vital at this stage that you search for your business to ensure you’re not already listed – just because you haven’t added your company, it doesn’t mean it won’t be there. It’s particularly important to search by any variation of your company name, address or phone number, especially if you’ve moved or changed details in the past, however long ago it might be.
If your business is already listed it will look like this:
And if it’s not it will look like this:
Don’t forget to try every possible option when searching, before continuing to add a new listing. Multiple listings for the same business can get confusing, not to mention difficult to manage.
You will now click on the box where it says ‘Let me enter the full business details’ and you’ll be taken the this page:
Make sure you add the full address in the right format and double check your phone numbers too! For the category, you can start typing and you will get suggestions – it’s worth searching Google for the terms you want to show up for and see what categories the top 3 results are using, then use the same one. If you click on the top listing you’ll see this:
Click to continue to the next step. If you checked the box to say that you deliver your services to customers at their location, you’ll see the following:
Enter the appropriate details so Google knows when to show you to relevant searchers in local areas. When you continue you’ll be presented with the following screen:
Check the box to say you’re authorized to manage this business listing and click continue.
Now you have to verify your business, which is normally done by sending a postcard to the address that’s been registered. The card contains a verification code which you will then enter into the admin area of your listing to verify. In some cases you are given the option to verify by phone, in which case a code is sent by text or by voice call to the registered phone number.
By clicking on the ‘Mail’ button you will be sent the postcard, or you can click very later. Whichever you choose you will then be taken to your Google My Business listing so you can edit the details.
At this stage you need to add as much information as possible as a fully filled out listing will have a much better chance of ranking in that snack pack.
Clicking on the red ‘edit’ button will take you to the page where you can add all your business details:
When you’re finished hit ‘done editing’.
Be sure to add your logo and other images – click on ‘manage photos’ and you’ll be taken to the area where you can add a profile and logo image, plus various other photos about your business.
Add as many as you can to make for a better profile.
Your listing won’t show in Google until you’ve verified it – keep an eye out for your postcard and follow the instructions when it arrives. It usually arrives within a few weeks.
And that’s it!
I'm the founder and owner of One Eyed Cat Online Marketing and I love helping small businesses grow using Google Ads. I've been using Google Ads since 2004 and Google Shopping since it was a free service called Froogle! I'd love to hear from you if you need any help with your Google Ads, or get in touch with any questions and I'll do my best to answer :)