OK, so it’s not ‘all new’, but rather it’s had a face lift and some new functionality. This all happened last week.
If you’re running Google Shopping ads you’ll be familiar with Google Merchant Centre from when you got things set up and imported your first feeds. Many retailers don’t need to visit Merchant Centre again once things are up and running, unless there’s a problem. So the new look and feel won’t have been noticed by most people.
All New Navigation
(Image courtesy of Google.com)
The first thing you’ll notice is the new layout, navigation and colour scheme. According to Google this is now “..aligned with the modern look and feel of the rest of Google’s products”. Common tasks have now been grouped together in the navigation eg the new ‘products’ menu option contains data about product feeds and data quality.
Discover New Shopping Programs
One very cool feature is the ability to look at what new shopping programs are available to you and to enable them from within Merchant Centre.
If you click on the 3 vertical dots in the top right of the dashboard and select ‘Merchant Center programs’ you’ll see the screen below.
It’s important to note that the options shown here will vary depending on what programs you’re already using.
Not only has the look and feel changed, they’ve made changes to the most frequently used features to make them quicker and easier to use.
There are improvements to feed rules, diagnostics and currency conversion – for a full explanation of the changes and updates read the Google blog here: http://adwords.googleblog.com/2016/08/introducing-new-google-merchant-center.html
All in all it seems like a change for the better with improved functionality, easier navigation and faster load times. If you’re using Merchant Centre I’d love to know what you think of the changes.