Welcome To The All New Merchant Centre

OK, so it’s not ‘all new’, but rather it’s had a face lift and some new functionality.  This all happened last week. If you’re running Google Shopping ads you’ll be familiar with Google Merchant Centre from when you got things set up and imported your first feeds.  Many retailers don’t need to visit Merchant Centre […]

Continue reading

Tablet Bid Adjustments Are Here!

People access your website in so many ways: on their desktop PC, smartphone or tablet.  Even with a mobile friendly website, however, you can get wildly differing results for your ads on these various devices. For most people mobile and tablets don't do as well, usually giving higher Cost Per Acquisition (CPA) figures.  Until now, […]

Continue reading

Unverified Google+ Local Pages Killed Off

Google have recently circulated an email in forums and online communities (an excerpt of which is below) stating that Google My Business pages that haven’t been verified will be unduly closed down on 28th July 2015.  Here’s what they said: In the past few months, you may have seen some changes in the look of […]

Continue reading

We’re A Google Partner!

I’m very pleased to announce that One Eyed Cat is now an official Google Partner and we are now able to proudly display the Google Partner badge! What does this mean for us? It means we have met Google’s requirements and that we follow best practices when managing accounts and give the best possible service to […]

Continue reading

Why Your Website Needs To Be Mobile Friendly

Google recently started sending out alerts to website owners who have their site set up in Google Webmaster Tools. Of course this isn’t something new – you’ve always been able to set this up so you can be notified if anything is up with your site. What these latest notifications relate to is your website’s […]

Continue reading