Expanded Text Ads – What You Need To Know

The new text ad format has been around for a while now, but it’s surprising how many advertisers aren’t using them yet. If you’re not familiar with them here’s a quick overview of how they compare: Standard Text Ads Expanded Text Ads Headline (25 characters) Display URL (35 characters) Description Line 1 (35 characters) Description […]

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Welcome To The All New Merchant Centre

OK, so it’s not ‘all new’, but rather it’s had a face lift and some new functionality.  This all happened last week. If you’re running Google Shopping ads you’ll be familiar with Google Merchant Centre from when you got things set up and imported your first feeds.  Many retailers don’t need to visit Merchant Centre […]

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Tablet Bid Adjustments Are Here!

People access your website in so many ways: on their desktop PC, smartphone or tablet.  Even with a mobile friendly website, however, you can get wildly differing results for your ads on these various devices. For most people mobile and tablets don't do as well, usually giving higher Cost Per Acquisition (CPA) figures.  Until now, […]

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How To Use Custom Labels In Google Shopping

If you’re running shopping campaigns and you’re not using custom labels you’re missing a big trick. What Are Custom Labels? When you upload your feed to Google you have the option of defining multiple ‘custom label’ attributes.  These are fields you can add to your feed to record any data you like relating to your […]

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What Are Structured Snippet Extensions And Why You Should Use Them

There are lots of things you can do to improve your ads and one of the most important ones is by using ad extensions. There are currently 7 ad extensions available, but the one I see being used most infrequently is the structured snippet extension. Maybe it’s because it just sounds to techy? In reality, […]

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10 Surefire Ways To Get More AdWords Clicks

Would you like to get more clicks for your Google Ads? More clicks mean a higher Click Through Rate, which means a better quality score and in turn lower costs and higher ad rank. So yes, of course you do! It sounds great but it’s not an easy task – you have to come up […]

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5 Things NOT To Do In AdWords

If you’re managing your own AdWords campaigns then hopefully you try and keep up with all the latest news and updates as well as looking for help with what to do to keep your account performing at its best.  You’ll find countless checklists, guides and posts telling you what you SHOULD do, but what about […]

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