How To Use Custom Labels In Google Shopping

If you’re running shopping campaigns and you’re not using custom labels you’re missing a big trick. What Are Custom Labels? When you upload your feed to Google you have the option of defining multiple ‘custom label’ attributes.  These are fields you can add to your feed to record any data you like relating to your […]

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What Are Structured Snippet Extensions And Why You Should Use Them

There are lots of things you can do to improve your ads and one of the most important ones is by using ad extensions. There are currently 7 ad extensions available, but the one I see being used most infrequently is the structured snippet extension. Maybe it’s because it just sounds to techy? In reality, […]

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How To Get Your Business On Google Maps

If you’re a business that serves local customers then the value of being in the ‘snack pack’ on Google’s search results is huge.    The snack pack, as illustrated below, shows the top 3 local listing for the search you entered, in this case ‘Plumber Cardiff’.  This shows up below the paid ads but above the […]

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Do You Need To Worry About AMP?

There’s been lots of talk of AMP in SEO circles lately, but what exactly is it and do you need to be worried about it? The Mobile Revolution Mobile has become more and more important in terms of SEO in the past year, with mobile searches finally overtaking desktop. It’s hardly any wonder when you […]

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10 Surefire Ways To Get More AdWords Clicks

Would you like to get more clicks for your Google Ads? More clicks mean a higher Click Through Rate, which means a better quality score and in turn lower costs and higher ad rank. So yes, of course you do! It sounds great but it’s not an easy task – you have to come up […]

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How To Start Selling Online

So you have a great product and you want to start selling online?  What are your options? There are a few ways of doing it: Build your own website using ecommerce software Sell your products on a third party platform (like Amazon or Etsy) Use a hosted ecommerce platform Building Your Own Ecommerce Website If […]

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Unverified Google+ Local Pages Killed Off

Google have recently circulated an email in forums and online communities (an excerpt of which is below) stating that Google My Business pages that haven’t been verified will be unduly closed down on 28th July 2015.  Here’s what they said: In the past few months, you may have seen some changes in the look of […]

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How To Cope With Cold Calls From SEO Agencies

Have you had them?  You know, those phone calls from SEO agencies promising to get you to the top of Google for your search term because you’re not ranking as well as you should be?  Am I the only one that finds them a damn nuisance – I wish they’d leave me alone!  And of […]

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5 Things NOT To Do In AdWords

If you’re managing your own AdWords campaigns then hopefully you try and keep up with all the latest news and updates as well as looking for help with what to do to keep your account performing at its best.  You’ll find countless checklists, guides and posts telling you what you SHOULD do, but what about […]

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We’re A Google Partner!

I’m very pleased to announce that One Eyed Cat is now an official Google Partner and we are now able to proudly display the Google Partner badge! What does this mean for us? It means we have met Google’s requirements and that we follow best practices when managing accounts and give the best possible service to […]

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