Expanded Text Ads – What You Need To Know

The new text ad format has been around for a while now, but it’s surprising how many advertisers aren’t using them yet. If you’re not familiar with them here’s a quick overview of how they compare: Standard Text Ads Expanded Text Ads Headline (25 characters) Display URL (35 characters) Description Line 1 (35 characters) Description […]

Continue reading

Welcome To The All New Merchant Centre

OK, so it’s not ‘all new’, but rather it’s had a face lift and some new functionality.  This all happened last week. If you’re running Google Shopping ads you’ll be familiar with Google Merchant Centre from when you got things set up and imported your first feeds.  Many retailers don’t need to visit Merchant Centre […]

Continue reading

Tablet Bid Adjustments Are Here!

People access your website in so many ways: on their desktop PC, smartphone or tablet.  Even with a mobile friendly website, however, you can get wildly differing results for your ads on these various devices. For most people mobile and tablets don't do as well, usually giving higher Cost Per Acquisition (CPA) figures.  Until now, […]

Continue reading

How To Use Custom Labels In Google Shopping

If you’re running shopping campaigns and you’re not using custom labels you’re missing a big trick. What Are Custom Labels? When you upload your feed to Google you have the option of defining multiple ‘custom label’ attributes.  These are fields you can add to your feed to record any data you like relating to your […]

Continue reading

What Are Structured Snippet Extensions And Why You Should Use Them

There are lots of things you can do to improve your ads and one of the most important ones is by using ad extensions. There are currently 7 ad extensions available, but the one I see being used most infrequently is the structured snippet extension. Maybe it’s because it just sounds to techy? In reality, […]

Continue reading

How To Get Your Business On Google Maps

If you’re a business that serves local customers then the value of being in the ‘snack pack’ on Google’s search results is huge.    The snack pack, as illustrated below, shows the top 3 local listing for the search you entered, in this case ‘Plumber Cardiff’.  This shows up below the paid ads but above the […]

Continue reading

Do You Need To Worry About AMP?

There’s been lots of talk of AMP in SEO circles lately, but what exactly is it and do you need to be worried about it? The Mobile Revolution Mobile has become more and more important in terms of SEO in the past year, with mobile searches finally overtaking desktop. It’s hardly any wonder when you […]

Continue reading

10 Surefire Ways To Get More AdWords Clicks

Would you like to get more clicks for your Google Ads? More clicks mean a higher Click Through Rate, which means a better quality score and in turn lower costs and higher ad rank. So yes, of course you do! It sounds great but it’s not an easy task – you have to come up […]

Continue reading

How To Start Selling Online

So you have a great product and you want to start selling online?  What are your options? There are a few ways of doing it: Build your own website using ecommerce software Sell your products on a third party platform (like Amazon or Etsy) Use a hosted ecommerce platform Building Your Own Ecommerce Website If […]

Continue reading

Unverified Google+ Local Pages Killed Off

Google have recently circulated an email in forums and online communities (an excerpt of which is below) stating that Google My Business pages that haven’t been verified will be unduly closed down on 28th July 2015.  Here’s what they said: In the past few months, you may have seen some changes in the look of […]

Continue reading